MBA – Entrepreneurship and Innovation

Modules

LEVEL 7

Semester 1

·         MANAGING CORPORATE FINANCE

Financial issues continue to dominate the news bulletins emphasising the need for business practitioners to have a sound understanding of key finance concepts. Corporate Economic Management should be about developing, exploring and above all applying key concepts and techniques to a broad range of contemporary management and business policy concerns.

This module will build upon the issues and concepts explored in previous accounting related modules. The module will emphasise the integration of the finance function within the context of managerial decision-making and corporate planning, and to the wider external environment. The module will seek to provide participants with the knowledge and skills necessary to integrate theory and practice.

·         RESEARCH METHODS

The purpose of this module is to prepare students with a broad understanding of research methodologies and research methods. Whilst focusing on methods that may be adopted students will be introduced to epistemology and ontology to justify their philosophical approach to research. This module   introduces students to different research methodologies that they can use within their major project.

·         STRATEGIC   MARKETING

The aim of this module is to provide students with an introduction to the complexities of the marketing environment,  marketing strategies, and associated practices and the role of marketing in a global society.. This course provides students with a consumer oriented perspective that extends beyondtraditional marketing knowledge to help students understand the roles of social and psychological forces in the planning of marketing strategies.

The course content is structured around real-world examples, anecdotes and discussions that will help students develop skills of critical analysis and problem-solving. We will draw from the work of international marketing scholars and look at marketing and consumption in the context of globalization. A key consideration to marketing and consumption practices is also the notion of sustainability. In this course, we will consider the ethics surrounding marketing practices and its relationship to sustainable environments. Finally, this module helps students understand how organizations use data and what this means in various aspects of companies, (such as advertising, supply chain, and budgets) and how this relates to specific job titles.

·         INNOVATION MANAGEMENT

This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels.

Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm.

The module explores innovation and competitive advantage, innovation processes, and capabilities in the context of globalisation. The module will draw on material from the literature on strategic management, entrepreneurship and creativity management, international marketing, and organisational study and human resource management, to provide a basis for a critical understanding of the value of effective innovation management for initiating and sustaining competitive advantage.

 

SEMESTER 2

·         SUSTAINABLE BUSINESS

The bottom line of social, economic and environmental sustainability is becoming increasingly important to business. The module evaluates the concept of sustainability development and its importance and explores how organizations can contribute the physical, as well as social and economic environments in which they operate – through reducing negative impacts and enhancing positive impacts. it also critically appraises sustainable business practices (including green initiatives and CSR) and requires students to develop strategies for future improvements.

 

·         STRATEGIC HUMAN RESOURCE MANAGEMENT

This module uses Problem Based Learning to explore the multi-dimensional nature of the integration of people management with the organization’s strategy popularized by the concept of Strategic Human Resources Management (SHRM)..Students are required to engage with and undertake a critical examination of practice with the traditional theoretical SHRM frameworks ,In doing so students develop creative solutions to tackle  emerging issues in the field; such as internationalization, outsourcing, strategy formulation, value adding, sustainability, and knowledge management, which go beyond the expected functional literature prescribed as indicative background reading.

 

·         BUSINESS STRATEGY

The module seeks to equip students with the skills in understanding the development of corporate strategy within international market places. In achieving this objective, the unit will utilize key concepts within the strategic toolbox to develop an analytical framework through which firm strategies will be assessed. In addition, students will develop an awareness of the key theories that have developed around the internationalization process notably regarding the emergence of Multi-national companies. Key to the learning process will be the utilization of case studies to explore the practical application of key theoretical concepts and strategic techniques.

The strategy module is intended to support students in the development of creative solutions to complex strategic questions with multiple options and possibilities – how and where an organization presently stands in its market, where it is going in the future and which methods will it use to get there.

·         MANAGING OPERATIONS AND PROCESSES

The module’s aim is to provide a framework for critical awareness of the concepts and principles of operations management through the business process cycle. It is designed to critically evaluate models, frameworks and techniques to support decision making and enable the critical evaluation of evident business problems so that learning can be adapted and applied to create sustainable business solutions.

 

·         LEADERSHIP AND MANAGEMENT

Excellent organisations have leaders who shape the future and make it happen, acting as role models for its values and ethics and inspiring trust always. They are flexible, enabling the organisation to anticipate and react intimely manner to ensure the ongoing success of the organisation. Leaders are the drivers of business improvement. This module will provide students with an understanding of the elements of leadership and equip them with the requisite skills of leadership. The module aims to enable the students to synthesise and critically evaluate empowering leadership and management theory within their practice and in different sectors.

Overall the module will (a) critically appraises the interrelationship between the concepts of management and leadership;(b) explore traditional and more contemporary leadership theories;(c) support students in their development as leaders through critical self-evaluation and the formulation of strategies for self-development.

 

·         LEADERSHIP AND PEOPLE MANAGEMENT

This module aims to provide students with a critical understanding of the processes, practices and theories of people management and leadership within organizations. It will encourage students to engage critically with key ideaswithin these fields and apply them to relevant business contexts to develop their understanding of how to lead and manage people within an organization

Excellent organizations have leaders who shape the future and make it happen, acting as role models for its values and ethics and inspiring trust always. They are flexible, enabling the organization to anticipate and react in a timely manner to ensure the ongoing success of the organization. Leaders are the drivers of business improvement. This module will provide students with an understanding of the elements of leadership and equip them with the requisite skills of leadership.

The module aims to enable the students to synthesize and critically evaluate empowering leadership and management theory within their practice and in different sectors

 

·         DIGITAL MARKETING COMMUNICATION AND PUBLIC RELATIONS

The module provides a critical appraisal of the opportunities secured by digital marketing and the challenges of designing and implementing successful digital strategies. It also highlights the ways in which organizations use social media to develop and deliver public relations campaigns and how these technologies can be used to develop a person’s professional profile online. The module enables students to gain a critical awareness of the usage of potential multi-media marketing communications and develop student’s ability in monitoring, evaluating and controlling integrated communications campaigns.

 

 

 

·         GLOBAL ECONOMY

The aim of the module is to enable students to explore the global economic and political contexts within which organizations operate and the opportunities and challenges these present.

The major theories within the area will be explored including those that originate within liberal, Marxist and realist traditions of thought. The relationship between global and domestic political issues will be a focus and how these theories enable a more nuanced appreciation of these linkages. The specific issues to be analyzed include(a) Globalisation;(b) Migration;(c) Inequality & Poverty;(d) International Finance;(e) Climate change & sustainability.

The module also provides students with the understanding of a critical awareness of the complexity of the management of cultural diversity in the international business environment.

 

·         CORPORATE FINANCE AND BANKING

This module   provides students with a critical understanding and knowledge of the functions, operations and strategies of corporate finance and banking institutions. Key concepts, including valuation investment, financing and divided policies will be evaluated, as well as how and why financial decisions are made.

The module also aims to provide students with a theoretical and practical insight into current trends and issues in banking and finance. They are expected to develop a critical understanding of the how the regulatory environment impacts on the financial services and banking sectors, both at micro and macro level.

 

·         INTERNATIONAL BUSINESS STRATEGIES

The module seeks to equip students with the skills in understanding the development of corporate strategy within international market places. In achieving this objective, the unit will utilize key concepts within the strategic toolbox to develop an analytical framework through which firm strategies will be assessed. In addition, students will develop an awareness of the key theories that have developed around the internationalization process notably regarding the emergence of Multi-national companies. Key to the learning process will be the utilization of case studies to explore the practical application of key theoretical concepts and strategic techniques.

·         ENTREPRENEURSHIP AND ENTERPRISE DEVELOPMENT

The module provides in depth an overview of the concepts of entrepreneurship, enterprise and new business venturing as well as the techniques, processes associated with it. It guides students to understand the main steps involved in the enterprise development process.

·         STRATEGIC MARKETING (MBA Executive)

This module introduces the main marketing principles as applied in consumer, industrial and service organizations. It seeks to explain the value of a marketing focus to both customer and supplier, and analyzes what marketing can and does contribute to both individual and organizational users.

The module aims to provide students with an understanding of the challenges associated with marketing in today’s business environment. It explores the marketing process and the issues firms face in gaining sustainable competitive advantage by adopting a marketing orientation

A key consideration to marketing and consumption practices is also the notion of sustainability. In this course, we will consider the ethics surrounding marketing practices and its relationship to sustainable environments. Finally, this module helps students understand how organizations use data and what this means in various aspects of companies, (such as advertising, supply chain, and budgets) and how this relates to specific job titles.

·         STRATEGIC FINANCIAL DECISIONS

This module is designed to develop advanced understanding of the principal theories and techniques of corporate finance and valuation. Emphasis will be placed on cost of capital estimation, distribution policy, investment appraisal, international finance, techniques of risk management and valuation of corporate entities.

·         APPLIED ACCOUNTING TECHNIQUES

This module provides an insight into specialist accounting based techniques such as activity based costing, environmental management accounting, lifecycle costing, target costing and throughput accounting. In addition, students will critically appraise the concept of relevant costing and management attitude to risk in decision making.,wide range of current budgeting theories (Zero Based Budgeting and Activity Based Budgeting) and use forecasting techniques, examples of which are Time Series, Regression and the Growth Model. Students will gain an increased understanding of standard costing which builds on previous knowledge through becoming familiar with current thinking on the standard setting process and relevance of standard costing.

 

 

·         DISSERTATION

The aim of this module is to enable students to conduct substantial research study on a relevant research topic selected by the student in consultation with the module convenor and a specific supervisor.

The dissertation is the primary integrating piece of work demonstrating the graduates can address a management problem. The dissertation module builds up on the Research Methods module where the students get familiar with the research methods available. Accordingly, a high standard of achievement is expected, and the dissertation should draw on the intellectual and analytical skills and knowledge developed during the course. It will also provide an opportunity for students to develop their interests in an area and demonstrate an ability to undertake individual research.