BA (Hons) Business Management – Marketing

 Overview

This pathway combines business and management with the study of marketing. The programme is designed for students aiming to become marketing professionals.

The programme includes Digital Marketing which build understanding of digital communications and the skills needed to run an integrated communications campaign, Social Marketing which examines the role of marketing in creating positive behavioural change and Strategic Marketing Planning which develops students marketing capabilities and strategies. The 40-credit dissertation module will also be related to marketing