BUSINESS MANAGEMENT – INTERNATIONAL BUSINESS

LEVEL 4

·         ACADEMIC AND PROFESSIONAL STUDIES

The module aims to support students in developing cognitive, metacognitive, interpersonal, professional and academic skills to enable them to successfully engage with their study at undergraduate level. It is designed to assist students in adapting to the environment by developing appropriate study skills and linguistic competence in a subject specific context.

·         INTRODUCTION TO BUSINESS

The module introduces key principles and concepts on which business, management and finance practice are based. It also covers the role of corporate governance in organisations and the ethical issues faced by organisations and the individuals in them.

·         INTRODUCTION TO FINANCE

The aim of this module is to introduce students to fundamental concepts in finance, financial markets and financial accounting. The module explores the key areas of financial markets and financial decision making. It also promotes the understanding of how financial statements are constructed and ensures students have an appreciation of the usefulness and weaknesses of accounting information.

·         MARKETING PRINCIPLES

This module is designed to introduce the key concepts of marketing in organisations across the private, public and voluntary sectors. This module seeks to equip the students with the knowledge and understanding of the factors affecting the marketing environment and the role of marketing in any sector.

·         ECONOMICS FOR BUSINESS

The module provides an insight into the economic theory and methodology of corporate business and facilitates the application of economic reasoning in analyzing contemporary businesses.

The module enforces the importance of continuously analyzing the economic environment, develops student’s ability to describe the explain contemporary economic issues and consider the potential impact of changes in the economic environment on individuals and organisations.

·         LEGAL ASPECTS OF BUSINESS

This module aims to develop understanding of the general legal framework, and of specific legal areas relating to business. The module will cover knowledge related to some aspects of Business Law, for example: Employment Law, Law of Agency, Company Law and Intellectual Property Law.

 

LEVEL 5

 

·         BUSINESS RESEARCH

To provide the students with the ability to identify and apply appropriate research strategies and techniques for individual research on a project-based investigation that is relevant to professional development and practice.

 

·         HUMAN RESOURCE MANAGEMENT

The module aims to develop a critical appreciation of the relationship between organisational systems, processes and structures and the people who must manage in an organisational context. It helps students to understand how human resource management systems and policies enable managers to work effectively and efficiently in a range of different business environments. The module enables students to acquire knowledge needed to managing people and appreciate the importance of human resources to achieve organisational goals.

 

·         OPERATIONS MANAGEMENT

Conceptual frameworks and practical examples of how operations can be analysed in different environments.
This module is designed to enhance student involvement in the learning process using active learning techniques including group work, case studies and individual reflective journals

 

·         MARKETING RESEARCH

Modern day businesses depend upon good marketing research to inform decision making in many areas from product design and innovation to customer attitudes and satisfaction levels. This module will examine the principles of good marketing research looking at the disciplines necessary to construct and carry out detailed research that will tackle complex business and social issues. The module will present, describe, and critically evaluate research processes relevant for modern day businesses. The module will demonstrate the use of several qualitative and quantitative research methods popularly used by marketing research professionals.

 

·         GLOBAL ECONOMY

The module aims to provide an analysis of the global economy concept and relationships between international business and other factors in the global economy. The module will explore the evolving structure of the global economy and its economic underpinning.

 

·         INTERNATIONAL BUSINESS

The internationalisation of commerce and the world’s capital markets have spurred a growing interest in the impact and success of foreign businesses. Many business decisions are influenced by global events and constrained by international institutions and naive thinking about international politics, economics, cultures, exchange rates and foreign competitors can quickly have an adverse effect on a firm.

The module aims to provide an understanding of the complex environment in which international business takes place, the importance of adapting business operations and product/service differentiation and the ways companies deal with these challenges.

 

LEVEL 6

·         STRATEGIC MANAGEMENT

The module provides students with an understanding of strategic management. It enables students to gain an appreciation of the internal and external environments which impact on organizations, operate, to identify resources and competences in the organisations and to evaluate different levels of strategic and managerial options.

 

·         MANAGING PROJECTS

This module considers the strategic nature of business projects from organizational and managerial perspectives. It equips students with the contemporary theory related to the practice of managing projects; the tools and processes used to evaluate and select projects and highlight successful approaches used by senior managers to deliver value and impact.

 

·         BUSINESS ANALYSIS PROJECT

The Business Analysis module gives students the opportunity to combine investigation into an authentic business challenge with a more in-depth research report. The module integrates business knowledge accumulated during the course and gives an understanding of the application of business.

 

·         MAJOR PROJECT

The module provides an opportunity for an in-depth study at Level 6 of a topic within an area appropriate to the student. Overall the programme will culminate in the submission of a final written report which adheres to the normal academic conventions for dissertations.

 

·         CROSS CULTURAL MANAGEMENT

The module provides students with a critical awareness of the complexity of the management of cultural diversity in the international business environment.

Students will develop an understanding of how culture impacts work-based relationships and organizational performance and will compare diverse cultural behavior and belief systems