BUSINESS MANAGEMENT- MARKETING
· ACADEMIC AND PROFESSIONAL STUDIES
The module aims to support students in developing cognitive, metacognitive, interpersonal, professional and academic skills to enable them to successfully engage with their study at undergraduate level. It is designed to assist students in adapting to the environment by developing appropriate study skills and linguistic competence in a subject specific context.
· INTRODUCTION TO BUSINESS
The module introduces key principles and concepts on which business, management and finance practice are based. It also covers the role of corporate governance in organisations and the ethical issues faced by organisations and the individuals in them.
· INTRODUCTION TO FINANCE
The aim of this module is to introduce students to fundamental concepts in finance, financial markets and financial accounting. The module explores the key areas of financial markets and financial decision making. It also promotes the understanding of how financial statements are constructed and ensures students have an appreciation of the usefulness and weaknesses of accounting information.
· MARKETING PRINCIPLES
This module is designed to introduce the key concepts of marketing in organisations across the private, public and voluntary sectors. This module seeks to equip the students with the knowledge and understanding of the factors affecting the marketing environment and the role of marketing in any sector.
· ECONOMICS FOR BUSINESS
The module provides an insight into the economic theory and methodology of corporate business and facilitates the application of economic reasoning in analyzing contemporary businesses.
The module enforces the importance of continuously analyzing the economic environment, develops student’s ability to describe the explain contemporary economic issues and consider the potential impact of changes in the economic environment on individuals and organisations.
· LEGAL ASPECTS OF BUSINESS
This module aims to develop understanding of the general legal framework, and of specific legal areas relating to business. The module will cover knowledge related to some aspects of Business Law, for example: Employment Law, Law of Agency, Company Law and Intellectual Property Law.
· BUSINESS RESEARCH
To provide the students with the ability to identify and apply appropriate research strategies and techniques for individual research on a project-based investigation that is relevant to professional development and practice.
· HUMAN RESOURCE MANAGEMENT
The module aims to develop a critical appreciation of the relationship between organisational systems, processes and structures and the people who must manage in an organisational context. It helps students to understand how human resource management systems and policies enable managers to work effectively and efficiently in a range of different business environments. The module enables students to acquire knowledge needed to managing people and appreciate the importance of human resources to achieve organisational goals.
· MANAGEMENT AND LEADERSHIP
This module seeks to develop knowledge and understanding of the principle areas of leadership and management practices stemming from business research and development. This will highlight contemporary changes and challenges as well as the major debates around theory and practice in the specific fields of leadership and change management.
· DIGITAL MARKETING
The module aims are to (a) provide an analysis of the opportunities secured by digital marketing and the challenges of designing and implementing successful digital strategies; (b) Develop a considered awareness of the usage of potential multi-media marketing communications;(c) Develop ability in monitoring, evaluating an integrated communications campaigns.
· CONSUMER BEHAVIOUR AND SOCIAL MARKETING
This module aims to provide students with the ability to apply marketing concepts and techniques to develop insight driven recommendations to promote behavioural change for the benefit of individuals and society.
· MARKETING RESEARCH
Modern day businesses depend upon good marketing research to inform decision making in many areas from product design and innovation to customer attitudes and satisfaction levels. This module will examine the principles of good marketing research looking at the disciplines necessary to construct and carry out detailed research that will tackle complex business and social issues. The module will present, describe, and critically evaluate research processes relevant for modern day businesses. The module will demonstrate the use of several qualitative and quantitative research methods popularly used by marketing research professionals.
· STRATEGIC MANAGEMENT
The module provides students with an understanding of the strategic management. It enables students to gain an appreciation of the internal and external environments which impact on organizations. operate, to identify resources and competences in the organisations and to evaluate different levels of strategic and managerial options.
· MANAGING PROJECTS
This module considers the strategic nature of business projects from organizational and managerial perspectives. It equips students with the contemporary theory related to the practice of managing projects; the tools and processes used to evaluate and select projects and highlight successful approaches used by senior managers to deliver value and impact.
· BUSINESS ANALYSIS PROJECT
The Business Analysis module gives students the opportunity to combine investigation into an authentic business challenge with a more in-depth research report. The module integrates business knowledge accumulated during the course and gives an understanding of the application of business.
· MAJOR PROJECT
The module provides an opportunity for an in-depth study at Level 6 of a topic within an area appropriate to the student. Overall the programme will culminate in the submission of a final written report which adheres to the normal academic conventions for dissertations.
· STRATEGIC MARKETING PLANNING
This module examines recent developments in marketing theory and market strategy development. The course will explore how to develop marketing capabilities and strategies, as well as marketing configurations, to maximize long-run customer and shareholder value.
The main objectives of the module are to introduce students to a systematic way of thinking about developing marketing strategies, highlight the current advances practices in marketing strategy; and help to develop their analytical and problem-solving skills in marketing.